wild — Upwork - Brand Platform
As Upwork launched their new brand, it was important to communicate it not just to their need-to-know internal stakeholders, but to the creative community, talent, shareholders and the world.
It quickly became clear, that we needed to build a digital showcase based on 3 themes:
– Communicating brand story in a way that ladders up to mission and vision
– Communicating brand design to the design community in a way that resonates with creative circles
– Enable internal and external resources to quickly find and access brand guidelines
The result was a beautiful experience that was able to engage and excite internal stakeholders, talent, clients and shareholders. We put the unique new design of the Upwork brand including its playful typography, animations, illustrations and films on display.
Executive Creative Direction:
Matthias Mentasti, Thomas Lichtblau, Thomas Ragger