wild — Oculus Quest Day
Given a tight timeline of 4 weeks from concept to launch, Design, Production, and Development overlapped. This required us to commit to a high degree of collaboration, at one point even adapting the campaign website in realtime.
A pre-launch phase was created to build hype and anticipation. Once the countdown was over, 8 drops would launch exactly every 30 minutes. Avoiding malicious actors such as bots while receiving an enormous amount of traffic required precise synching between our custom frontend and the seamlessly integrated Shopify store. All of which lead to some impressive results:
• 30 Seconds was the average time it took to sell out a drop
• 5000 people tried to check out with one of our free drops simultaneously
• 5M+ people visited (http://questday.oculus.com) on launch day
Executive Creative Direction:
Thomas Ragger, Matthias Mentasti, Thomas Lichtblau