wild — Live and Let Live
We created a digital tool that considers this magic and helps bring it to life. A digital storyteller, helping the over 1000 patients at Montefiore finding a living donor who might save their life.
We started with an interactive questionnaire, asking each patient about who they are, their condition, and about the life they WANT to live. Answering these very personal questions and sharing intimate moments from their lives in the form of images and videos these patients received a dynamically generated film reflecting their own personal story.
A story that could then live on to be shared to create awareness, evoke emotion, inspire people to help, and even inspire the patients who the film was made for.
Executive Creative Direction:
Matthias Mentasti, Thomas Lichtblau, Thomas Ragger
Jennifer Kölbl, Ellen Marek
Raphael Loder, Michal Škvarenina, Dario Loerke
Claudio Mindouro, Edoardo Lunardi