wild — Live and Let Live

Kategorie:
Apps)

Auszeichnung:
Gold (2022)

Auftraggeber:
Montefiore

We created a digital tool that considers this magic and helps bring it to life. A digital storyteller, helping the over 1000 patients at Montefiore finding a living donor who might save their life.

We started with an interactive questionnaire, asking each patient about who they are, their condition, and about the life they WANT to live. Answering these very personal questions and sharing intimate moments from their lives in the form of images and videos these patients received a dynamically generated film reflecting their own personal story.

A story that could then live on to be shared to create awareness, evoke emotion, inspire people to help, and even inspire the patients who the film was made for.

Creative Lead:
wild

Beteiligte Agenturen/Firmen:
Alto NY

Executive Creative Direction:
Matthias Mentasti, Thomas Lichtblau, Thomas Ragger

Projektmanagement:
Jennifer Kölbl, Ellen Marek

Design:
Raphael Loder, Michal Škvarenina, Dario Loerke

Technisches Konzept:
Claudio Mindouro

Programmierung:
Claudio Mindouro, Edoardo Lunardi

Illustration:
Camilo Huinca

Programmierung:
Imposium

Strategie:
Alto