The MusicMedicine Consultancy - Walter Werzowa — Beethoven AI - Robbie Williams
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Kategorie:
Sound Design
Auszeichnung:
Shortlist(Buch) (2023)
Auftraggeber:
Magenta
Robbie Williams is celebrating his 25th solo career anniversary with an orchestral release: The highlight of this release is the augmented recording of his hit song “Angels.” The XXV Album charted #1 in the UK and increased special recognition with our cyber RW -Beethoven collaboration. RW stunned the world with this innovative partnership, luring young people to appreciate our contemporary + classical collaboration, which became the highlight of our Magenta<>Beethoven AI image/awareness campaign. I was creatively heading the Beethoven integration into the Angels song. Workflow: I developed the concept of incorporating MOONLIGHT and added an RW counterpoint to feed the AI bucket. Then I expanded AI-generated adaptations into a version that could be performed live @ Elbphilharmonie.
Creative Lead:
Walter Werzowa
Beteiligte Agenturen/Firmen:
The MusicMedicine Consultancy, The Mindshift
Musik:
Walter Werzowa
Komposition:
Robbie Williams
Komposition:
Guy Chambers
Musik:
Artificial Intelligence
Programmierung:
Ahmed Elgammal
Executive Creative Direction:
Matthias Roeder
Produktion:
The MusicMedicine Consultancy
Musik:
Jules Buckley
Marketingleitung:
Magenta, Deutsche Telekom