Studio Riebenbauer GmbH — The AlphaTauri Showroom
Kategorie:
Art Direction
Auszeichnung:
Silber (2021)
Auftraggeber:
AlphaTauri GmbH
The AlphaTauri showroom is the new home for the premium fashion brand AlphaTauri, founded by Red Bull. The showroom serves as a gallery and presentation stage for the AlphaTauri collections as well as a living working space. The spacey, futuristic design and the intergalactic lighting within an listed building pay tribute to the brand’s values and set a new standard for presenting the vision of AlphaTauri. With a distinctive floor, polished aluminum and stainless steel, a one of a kind glass double floor, the exhibition spaces and the 3D knit lab it is reflecting the brand’s DNA: innovation. The more than 970 specially designed lights are an interpretation of the AlphaTauri star, the brightest, most radiant, energy-rich star in the constellation of Taurus.
Creative Director:
Franz Riebenbauer
Creative Director:
Almut Becvar
Marketingleitung:
Oliver Oppermann
Design:
Silvia Nanu
Design:
Alexander Ahmad
Geschäftsführung:
Ahmet Mercan
Geschäftsführung:
Tanja Gündling
Weitere Credits:
Hannes Böker
Kundenberatung:
Katrin Taschwer
Art Director:
Patrick Tafner
Fotografie:
Daniel Hartz