Studio Riebenbauer GmbH — The AlphaTauri Showroom

Kategorie:
Branding und Brand Experiences

Auszeichnung:
Gold (2021)

Auftraggeber:
AlphaTauri GmbH

The AlphaTauri showroom is the new home for the premium fashion brand AlphaTauri, founded by Red Bull. The showroom serves as a gallery and presentation stage for the AlphaTauri collections as well as a living working space. The spacey, futuristic design and the intergalactic lighting within an listed building pay tribute to the brand’s values and set a new standard for presenting the vision of AlphaTauri. With a distinctive floor, polished aluminum and stainless steel, a one of a kind glass double floor, the exhibition spaces and the 3D knit lab it is reflecting the brand’s DNA: innovation. The more than 970 specially designed lights are an interpretation of the AlphaTauri star, the brightest, most radiant, energy-rich star in the constellation of Taurus.

Creative Director:
Franz Riebenbauer

Creative Director:
Almut Becvar

Marketingleitung:
Oliver Oppermann

Design:
Silvia Nanu

Design:
Alexander Ahmad

Geschäftsführung:
Ahmet Mercan

Geschäftsführung:
Tanja Gündling

Weitere Credits:
Hannes Böker

Kundenberatung:
Katrin Taschwer

Art Director:
Patrick Tafner

Fotografie:
Daniel Hartz