Studio Riebenbauer — Alpha Tauri Wien

Kategorie:
Brand Experiences

Auszeichnung:
Bronze (2022)

Auftraggeber:
AlphaTauri

The AlphaTauri flagship store in Vienna plays with the concept of futuristic simplicity on nearly 300 m2. With the AlphaTauri stargate at the entrance, a 3D knit lab and the newly introduced »TauriWalker« – a futuristic robotic inspired human-mannequin – AlphaTauri ones again focuses on innovation and purposeful design, pioneering technologies, premium fabrics and materials.

Creative Lead:
Studio Riebenbauer

Design:
Alexander Ahmad

Creative Direction:
Franz Riebenbauer

Creative Direction:
Almut Becvar

Design:
Silvia Nanu