Studio Riebenbauer — Alpha Tauri Wien
Kategorie:
Brand Experiences
Auszeichnung:
Bronze (2022)
Auftraggeber:
AlphaTauri
The AlphaTauri flagship store in Vienna plays with the concept of futuristic simplicity on nearly 300 m2. With the AlphaTauri stargate at the entrance, a 3D knit lab and the newly introduced »TauriWalker« – a futuristic robotic inspired human-mannequin – AlphaTauri ones again focuses on innovation and purposeful design, pioneering technologies, premium fabrics and materials.
Creative Lead:
Studio Riebenbauer
Design:
Alexander Ahmad
Creative Direction:
Franz Riebenbauer
Creative Direction:
Almut Becvar
Design:
Silvia Nanu