Studio Riebenbauer — Alpha Tauri Graz

Kategorie:
Brand Experiences

Auszeichnung:
Bronze (2022)

Auftraggeber:
AlphaTauri

The AlphaTauri store in Graz shows another facet of the brand. What makes AlphaTauri unique is the combination of innovation and purposeful design, pioneering technologies, premium fabrics and materials. The design of the new branded space is still spacey and futuristic and characterized by the intergalactic signature lighting.
A distinctive floor, polished aluminum, light installations made of neon lights and a seating circle of thin chrome steel tubes by Verner Panton should take the visitor to another sphere. The »TauriWalker« – a futuristic and unique mannequin – was designed specially for AlphaTauri.

Creative Lead:
Studio Riebenbauer

Design:
Alexander Ahmad

Design:
Silvia Nanu

Creative Direction:
Almut Becvar

Creative Direction:
Franz Riebenbauer