Creativ Club Austria

Kategorie:
Online-Spot

Auszeichnung:
Shortlist(Buch) (2023)

Auftraggeber:
New Balance

On the occasion of the launch of three new colorways of the 2002R, we have linked up with three different artists who have portrayed their own connection with the shoe in diverse environments.

Soldier is a London-based artist who finds his way of expression through camouflage artworks in which he showcases the art of hiding. The New Balance 2002R accompanies him in his creative process, inspired by its layers and Navy Grey color which he dissects into camouflage patterns.

From interior design to the world of tattoo, Romeo Pokomasse’s creative process is defined by progressive change and minimalism. He conceives empty spaces as a blank canvas on which he can envision everything he can do within it. In his multiple facets he is accompanied by the versatile 2002R.

Creative Lead:
979 STUDIO

Beteiligte Agenturen/Firmen:
979 STUDIO

Regie:
Manuel Haring

Creative Direction:
979 STUDIO

Kamera:
Moritz Uthe

Schnitt:
Gregor Lehrl

Grading:
Delfina Mayer

Producer:
Matthias Papst