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Kategorie:
Branding

Auszeichnung:
Bronze (2026)

Auftraggeber:in:
IPPAI Beverage

Lemon Sour レモンサワ – Japan’s go-to social alcoholic drink since the 70s. A staple in every izakaya, bar, club, restaurant and whatever other venue you walk into across Japan. Clean, sparkling and balanced – all natural, low sugar, no fuss. IPPAI – the brand behind the drink – created Europe’s first authentic Japanese Lemon Sour: a smooth blend of original Japanese Shōchū with Sicilian lemon, produced in Austria.

The task: Make this spirit visible. The result: a branding that blends Japan’s pictographic tradition with European design discipline. Instantly recognizable. Rooted in culture. Yet timeless.

Creative Lead:
HFA-Studio (Wien)

Design Firm:
HFA-Studio

Creative Director:
Charlie Scheichenost, Leo-Constantin Scheichenost

Designer:
Julia Presslauer

Illustrator:
Fabian Dankl