HFA-Studio — Don’t be a movie villain

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Kategorie:
Illustration

Auszeichnung:
Bronze (2026)

Auftraggeber:in:
Yorck-Kino

The Yorck Cinema Group needed a friendly reminder for their audience to keep their phones turned off. We created three PSA clips that would be shown before a movie starts: hand-drawn frame-by-frame animations, featuring known antagonists that show how not to behave in the Yorck cinemas – don’t be a movie villain!

Creative Lead:
HFA-Studio (Wien)

Additional Creative Leads:
Jakob Cantz

Design Firm:
HFA-Studio

Agency:
Jakob Cantz / Berlin

Creative Director:
Charlie Scheichenost, Leo-Constantin Scheichenost, Jakob Cantz

Designer:
Julia Presslauer

Illustrator:
Fabian Dankl

Sound Designer:
Tarek Soltani, Jakob Cantz