Alexander Raffl & Lukas Haider — HMI - Human Machine Interface


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Branding und Brand Experiences

Shortlist(Buch) (2021)

David Cardenas Gomez (HMI)

Columbian techno artist David Gomez – aka Human Machine Interface – approached the designers to develop a distinct branding for his debut album „Futurespective“. The album expresses the artists approach to music, which is heavily rooted in the interplay between the digital and the non-digital.

The design builds on the idea of interaction between the human and the digital world. The question of how a computer would interpret human letterforms led to two distinctive custom typefaces as the main visuals of the branding. The single artworks were used as a built up for the final album cover and the microsite. The website fuses the different design assets including typography, a vivid duotone color palette and cryptic video fragments.

Alexander Raffl

Lukas Haider