Is your forward thinking backward?

Matthias Spaetgens und “die Klasse für Ideen” laden zum Vortrag von Sergio Mugnaini.

More than just ‘digital thinking’, nowadays it is necessary to have a ‘digital mindset’ to change the way an advertising agency works. Are you ready to discuss how creatives should embrace new ways of working?

Sergio Mugnaini is one of the most awarded and experienced digital creatives worldwide. He believes the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will be a perfect toy to transcode those problems in opportunities and solutions for clients.

Montag, 23. Jänner, 19 Uhr.
Universität für angewandte Kunst Wien
Oskar Kokoschka-Platz 2, Hörsaal 1