Creativ Club Austria

FIFTEEN SECONDS FESTIVAL

15.–16. JUNI 2023, Graz

Erfolgskritisches Wissen für deine berufliche und persönliche Entwicklung – vermittelt von 200 internationalen Speaker:innen unterschiedlicher Metiers.

Programmtipp am 16. Juni 2023
Design Stage
13.30h – 14.00h
CCA-Session feat. Franz Riebenbauer & Almut Becvar (Studio Riebenbauer)

CULTURE, CULTURE, CULTURE! – THE POWER OF CULTURAL PIONEERS AND WHAT THIS MEANS FOR BRANDS

Successful brands no longer speak to, but through their audiences. Cultural pioneers are the strongest indicator of where the market is heading. Credibility is not a privilege, but a brand’s responsibility. Stories instead of products. Knowledge instead of ownership. Community instead of crowds.

Studio Riebenbauer deals with the cultural values and cultural relevance of brands and gives an insight into their work between Vienna and Los Angeles.