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Sir John Hegarty, Juliana Paracencio and leading creative voices head to Barcelona for ADCE Creative Week 2026. This year the topic will be “Relationships” to center on the power of the humans behind the best ideas.

Adapted from The One Club for Creativity, the Creative Leaders Summit brings together agency leaders, founders, and senior executives to share perspectives, navigate industry change, and explore what it takes to lead with clarity, conviction, and responsibility.

Centred on the core theme of “Relationships”, the Summit looks beyond the final creative output to examine the human connections that make great ideas possible: trust between clients and agencies, chemistry within creative teams, conversations that spark new thinking, and relationships that transform bold ideas into extraordinary work.

Over two days, 16 industry leaders will take part in 13 sessions, offering candid perspectives and practical insights on the issues shaping their businesses and the wider creative industry — many extending far beyond the traditional scope of creativity. Designed as an exclusive programme, the Summit creates a rare space for open conversation, meaningful exchange, and ideas that can be taken back to teams and organisations.

Main Stage Speakers
This year’s lineup brings together top-tier agency executives, brand-side leaders, world-class strategists, and creative partners.

Confirmed speakers include:

○ Sir John Hegarty – Creative Director & Co-Founder, The Business of Creativity
○ Juliana Paracencio – Executive Creative Director, Droga5
○ Dustin Duke – Global Executive Creative Director, Brand Innovation Lab at Amazon Ads
○ Anna Berbiela – Founding Partner, SMLXL
○ Guillem Casasus – Co-Founder, SMLXL
○ Liza Enebeis – CD and Partner, Studio Dumbar/DEPT
○ Sophia Lindholm – Independent Creative Leader
○ Tiffany Rolfe – Chair and Global Chief Creative Officer, R/GA
○ Pablo Widmer – Global Head of Product Design, Breitling
○ Laura Amarelle – Global Head of Brand Communications, Breitling
○ Martell Beck – Head of Marketing & PR, Deutsche Bahn
○ Malcolm Poyton – Former Global CCO, Cheil Worldwide
○ Koka Kamushadze – Managing Partner, Playmakers
○ Ulrich Klenke – Chief Brand Officer, Deutsche Telekom
○ Abel Sanchez-Hermosilla Martinez – EMEA Head of Brands Innovation, HP
○ Corina Alexandra Pop – EMEA Creative Services Lead, HP

The sessions will explore relationships from every angle, including client-agency dynamics, creative co-leadership, and organizational trust.

Tickets start at €650
🔥 20% off for CCA / ADCE members